Zoflora Disinfectant

Zoflora believe in the uplifting power of fragrance. They believe in making even the smallest and most mundane tasks more joyful. They believe that our homes hugely impact our mood and our wellbeing.

MY ROLE: I was Head Copywriter on Zoflora’s social channels for 2 years. The work ranged from coming up with BIG campaign ideas to monthly BAU content to keep the brand relevant and connected to their loyal Zofloraholics. I also supervised a Junior Copywriter to maintain the TOV on smaller jobs.

Be My Valentine?

On Valentine’s Day 2022, we created dating profiles for some of Zoflora’s most popular fragrances and shared them across their social platforms as a playful, tongue-in-cheek Quiz.

❤️👇 See Dating Profiles Below 👇❤️

Zoflora’s Monthly Content

I was part of a Creative Duo that came up with the monthly BAU content. Usually, it consisted of jumping on trends and thinking of new innovative ways we could use the functions of Instagram using polls, quizzes and carousels.

Scroll down to see examples ⬇

Happy Halloween!

During Halloween 2023, we released a spookily relevant social post to encourage our audience to make the most of Halloween mess.

Mini Mists

After the pandemic, Zoflora wanted to reassure fans that they’d got their back with these adorable disinfectant mini Mists.

From trolly handles to chairs, they can be sprayed on all sorts of surfaces—a pocket-sized hero to be carried everywhere.

Celebrating 100 Years

In 2022, Zoflora turned 100. To celebrate, we revived one of their earliest most popular fragrances the only way we knew how: with a vintage twist.

The Queen’s Platinum Jubilee

On the Jubilee weekend, we released sovereign themed content to join the celebrations and help our audience know how to prepare their home for festivities.

Fragrance Roulette

Zoflora have hundreds of fragrances and they have a loyal audience. Our mission was to encourage Zoflora fans to try a new fragrance to expand their collection.