New EE Does More

I worked with global influencer marketing agency, Billion Dollar Boy, to create New EE’s campaign for 2023.

BT and EE joined forces to do more for work, home, game and learn. With a massive launch planned for October ‘23, we recruited a range of influencers to help drop the news on TikTok, Twitter/X and Snapchat.

Our number 1 influencer was mobile DJ influencer, SUAT who has a collective following of over 1 million. We briefed him to craft the biggest and chunkiest beat drop the UK has ever heard. We even did TikTok Topview — making his track the first thing the UK sees on launch day.

MY ROLE: Design the brief clearly and concisely to get SUAT excited and onboard with the idea. This also included providing the number of deliverables, formatting and deadline dates.