Savlon - Real Play Campaign

Just after lockdown, screentime increased by 76% for 6 - 15 year-olds. We were tasked with creating content for Instagram and Facebook that would actively encourage parents to get their kids playing outside by paralleling the digital world with real life play.

I also crafted weekly content for Savlon’s social media accounts to raise awareness of product efficacy with a friendly yet insightful tone of voice.

Watch below ⬇