Philadelphia

More Ways to Enjoy a Tasty Lunch

BRIEF: Philadelphia ran a ‘personalisation at scale’ campaign on social media in 2020. The objective was to promote Philadelphia as a tasty, more exciting alternative to sandwiches for lunch. 

INSIGHT: People in the UK are bored of eating the same sandwiches for lunch, day in and day out.

IDEA: Create 26 social videos no more than 6-8 seconds with a friendly and funny tone of voice.

MY ROLE: Write punchy, funny copy and collaborate with an Art Director to create visually engaging social cutdowns.

Watch my 5 favourite cutdowns

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