About

I’m Gabs—I’m a Conceptual Copywriter (ex-Ogilvy and ex-McCann).

I was part of Ogilvy’s internship scheme called The Pipe where 12 of us were chosen from 5000 applicants after submitting a piece of writing and attending an in-person workshop at Sea Containers on the glorious South Bank.

Fast-forward 9 months, I was 1 of 4 interns hired as a permanent member of Social & Content.

Career progression took me to McCann and now I’m a full-time Freelance Copywriter.

I’ve also written for Women For Women International, Evolve Yoga, Cunning Folk, Harness Magazine and Manchester Literature Festival.

If you’d love to work with me, get in touch.

How Can I Help You?

  • Social media posts (Instagram, Facebook, Twitter, LinkedIn & TikTok)

  • Product descriptions

  • Tone of voice guidebooks

  • Long-form articles

  • OOH billboards

  • Press releases

  • Personal bios

  • Website copy

  • Proofreading

  • Scriptwriting

  • Newsletters

My Process

  • I’ll email you a briefing document which contains questions for you to answer so I can get a better idea of your project.

  • I’ll research ideas for your project.

  • I’ll begin the drafting process and come up with ideas to share with you.

  • You’ll feedback on the first draft stage.

  • I’ll revise based on your feedback.

  • I’ll finesse the final tweaks and send you the completed copy.

Brands I’ve worked with…

I’ve written for big brands like Microsoft, Beaverbrooks Jewellers, Aldi, Dr Schär, Green Cuisine, TK Maxx, Phillips, Skoda, Dove, Shea Moisture, Zoflora, Barbie, Fisher-Price and UNO. But I also write for smaller, niche brands like Evolve Yoga, Bxrrell, and Avocamera Photography.

Whatever your project needs, my years of experience honing my craft at two of the world’s most prestigious advertising agencies—McCann and Ogilvy—means I’ll sculpt your brand’s tone of voice to bring your vision to life.