Eurax - So Irritating
Eurax Cream is a fast-acting treatment for itchy and irritated skin caused by skin conditions, such as eczema & dermatitis, allergies and stings. We were tasked with freshening up their content with an amusing tone of voice.
Insight: There are so many things that irritate the average human. From loud chewers to pen clickers to smother slurpers—the list is infinite.
So Irritating
We’ve got countless irritations, but itching ain’t one of them.
We’ll parallel irritating behaviours with the one irritating thing that Eurax can actually help with — stopping itching fast.
Agency: McCann
Creative Directors: Dan Noller
Creative Copywriter: Gabriella Tavini
Designer: Beccy Fisk
Account Manager: Alana Allan