MEGA BLOKS: Blok Out The Boring
BRIEF: Create social shorts and a TVC ad for MEGA BLOKS #BlokOutTheBoring campaign for October to drive awareness and consideration with parents who have young families.
INSIGHT: During the month of October, the weather is bad and kids can’t play outside. Instead, they look for games to play inside with their family.
IDEA: This October, make play a priority for you and your family and #BlokOutTheBoring
MY ROLE: I wrote the post copy and headline copy for the social cutdowns. And I assisted with storyboarding, casting and scriptwriting for the TVC.
Click to watch the videos below.
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The TV ad
I helped storyboard and cast this video.
The Social Content
There were a series of 5-10 videos for this campaign. I came up with the ideas, copy and sourced the stock footage—this is a ‘best of’ highlight reel.
Agency: Ogilvy UK
Creative Director: Tom Bellamy
Art Director: Alex Robertson
Creative/Copywriter: Gabriella Tavini