BRIEF: Drive awareness and consideration of the SKODA SUV range with joyful confidence. 

INSIGHT: When it comes to family, there’s always a bit of healthy competition, especially some sibling rivalry. SKODA’s family of SUVs are no different. 

IDEA: Challenge three micro-influencers and their families to complete fun challenges with the SKODA SUV range to share as social cut downs on their social platforms.

MY ROLE: I created the visual treatment which included storyboarding each film, creating 3 challenges for each family, and thinking about how the families could enhance the films with their unique personalities.

Running tight on time?

Click to watch this 3 min film.