Barbie
I was Lead Copywriter for Barbie UK’s social media. The TOV was all about using emoji’s cleverly and fluidly while empowering the next generation of girls to be courageous in line with the #YouCanBeAnything campaign.
I was Lead Copywriter for Barbie UK’s social media. The TOV was all about using emoji’s cleverly and fluidly while empowering the next generation of girls to be courageous in line with the #YouCanBeAnything campaign.